Building Chapter Membership
Growth is a fundamental aspect of keeping any organization alive. There are probably hundreds of prospective members in your city or county that could provide significant input to the group and benefit from membership in NPMA.
When you recruit new members, remember you are not only “selling” the benefits of NPMA, but also your own Chapter. If you have followed some of the suggestions in the preceding sections, you already have a dynamic, active Chapter.
Your Chapter has a lot to offer, but prospective members also have a lot to offer you. Be open and flexible to new ideas and perspectives.
The more diverse your membership, the more benefits there will be for your Chapter and NPMA. Property management personnel range from vice presidents to clerks, and can be found in government, industry, hospitals, schools, manufacturing, retail, scientific organizations, and many others. If you limit your membership to “certain” industries and their government counterparts, you are limiting your own professional growth.
In connection with the search for prospective members and their enrollment, membership-building materials are available from the NPMA National Office.
You may wish to develop a letter describing NPMA and your Chapter to send to various businesses and organizations in your area. Direct it to the President, Property Manager, Assistant Manager, Contracts Personnel, etc. Invite them to attend or send a representative to your next meeting.
Thereare numerous organizations that are willing to place ads or include information about NPMA events in their newsletters and publications: e.g., National Contract Management Association, American Institute of Aeronautics and Astronauts, etc. Look for local chapter meetings of related organizations and offer to present a talk on property management and NPMA.
Many radio stations will provide public service announcement time free. Also, local newspapers or magazines may be willing to place an ad or article at no or very little cost. It is helpful to establish a relationship with a media kit that contains information about NPMA. Media kits are available from the NPMA National Office. Office staff can also provide you with a list of media sources in your local area. If you have questions about working with the media, call the NPMA National Office.
Pull out the phone book and have each member call a few organizations every month. It is very effective to phone organizations after they have been contacted by mail or vice versa to follow up an initial phone call with a letter describing NPMA. Better yet, set up a personal visit.